As an art director in the project, my role involved working closely with the illustration team to ensure that all scenes adhered to the designated style. I provided them with useful assets, instructed them on designing key elements of the videos, and, in collaboration with the Creative Director, reviewed and approved all scenes. Finally the Animation team would take over and work their magic.
This project significantly stretched my professional and creative boundaries. I gained valuable lessons into working within an animation pipeline with diverse team members, managing a substantial number of scenes. We collectively learned how to push the boundaries of the style, creating a wide range of possibilities for characters, scenarios, and icons, as each video demanded a unique approach. The plus was that each video taught us something new about technology and science.
CREDITS
Script Revision & Voice-Over:
Mike Lamb
Script Revision & Voice-Over:
Mike Lamb
Script & Sound Design:
Aidan O’Brien
Aidan O’Brien
Script Revision, Storyboard, Art Direction,
Creative Direction, Illustration, Animation:
MOWE Studio
Creative Direction, Illustration, Animation:
MOWE Studio