Victor Rosa - HopStair

HopStair is a mental health app designed to boost users confidence and help them manage everyday anxieties. In its early stages,the brand needed to gain visibility among new users and potential investors.

Mowe Studio developed a three-video awareness campaign, using emotional and relatable storytellingto highlight HopStair’s core values and establish a strong presence in the competitive digital health space.

Role: Art Direction & Early Styleframes

Character Style Studies by Julia Hanke

Style Moodboard we developed for the story

Early Texture Study

Early Composition and Color Study

Texture would play a big part on the story we wanted to tell. Shadows and highlights made out of dry brushstrokes and grains to gently show the volume of characters and evoirements. We aimed for a dreamy ambience on the hero's "mind world" that would contrasts with shapes, colors and details seen on "everyday world" elements.