HopStair is a mental health app designed to boost users confidence and help them manage everyday anxieties. In its early stages,the brand needed to gain visibility among new users and potential investors.
Mowe Studio developed a three-video awareness campaign, using emotional and relatable storytellingto highlight HopStair’s core values and establish a strong presence in the competitive digital health space.
Role: Art Direction & Early Styleframes
Character Style Studies by Julia Hanke
Style Moodboard we developed for the story
Early Texture Study
Early Composition and Color Study
Texture would play a big part on the story we wanted to tell. Shadows and highlights made out of dry brushstrokes and grains to gently show the volume of characters and evoirements. We aimed for a dreamy ambience on the hero's "mind world" that would contrasts with shapes, colors and details seen on "everyday world" elements.
Storyboard shots by Geraldin Vergara
Storyboard shots by Geraldin Vergara
Storyboard shots by Geraldin Vergara
Storyboard shots by Geraldin Vergara
Storyboard shots by Geraldin Vergara
Storyboard shots by Geraldin Vergara
Styleframes by Julia Hanke
Styleframes by Julia Hanke
Styleframes by Julia Hanke
Cuts from the final video
Cuts from the final video
Diagnosis & Strategy
Alana Maganha
Felippe Silveira
Raff Marques
Alana Maganha
Felippe Silveira
Raff Marques
Creative Direction
David Stone
David Stone
Production
Ruby Valls
Ruby Valls
Art Directors
Victor Rosa
Pablo Cuello
Victor Rosa
Pablo Cuello
Storyboards
Geraldin Vergara
Geraldin Vergara
Styleframes
Julia Hanke
Julia Hanke
Illustration
Pablo Cuello
Humberto Irigoyen
Pablo Cuello
Humberto Irigoyen
Animation
Pedro de Britto
Barbara Nozari
Murilo Emerick
Alcides Izaguirre
Pedro de Britto
Barbara Nozari
Murilo Emerick
Alcides Izaguirre
Sound Design
Lucas Marreiro
Lucas Marreiro